Google Shopping Website Requirements
Google Shopping allows businesses to present their products and services to online consumers. To be accepted into Google Shopping, a business must comply with the merchant guidelines and submit accurate and complete information about its products and services.
In addition, it must offer a clear and convenient purchasing process and provide adequate contact information. All these details are submitted in a product feed, which must follow standardized specifications.
Product description
The product description is a vital element of a Google Shopping campaign. It should describe the product in detail, including its features and benefits. It should also include the product price and availability. In addition, it must match the prices on your website. In addition, the product description should provide a link to the product’s landing page.
Google Shopping is an online marketplace that displays merchants’ products to searchers on Google’s SERPs. It allows merchants to showcase their products above text-only results, increasing engagement and sales. Google also offers a variety of tools to help retailers track their products and sales.
To get started with Google Shopping, you’ll need a Merchant Center account and a feed of your products. Then, you can upload the feed into your dashboard and create a schedule to update it. You can choose to use a spreadsheet or download a template to input your products. Once you’ve created your feed, you can start creating ads.
While Google Shopping is a powerful platform, you must be aware of the requirements before you begin advertising. These requirements are designed to ensure that shoppers can make fully informed decisions about the products they’re buying. If your product feed doesn’t meet these specifications, it will be delayed in surfaced in search results. This can cost you money and lose customers.
Product images
If you want your Google Shopping ads to perform well, the product images need to be high-quality and accurately represent the product. The best way to do this is to upload multiple images for each product, including different angles and additional details. You can also use images that show the product being used or a model wearing the item. It’s important to remember that the product image is the first impression for a shopper, so it needs to be as close to the real thing as possible.
Using a white background or transparent background is a good idea because it makes the product stand out better. You can also try getting the product photography professionally retouched to remove any shadows or dirt. Additionally, it’s a good idea to avoid adding any text or logos to the product image. This is because they may be interpreted as promotional elements and can get your listing disapproved.
Google is becoming more and more sophisticated at identifying products that don’t meet the quality standards for the Google Shopping feed. For example, auto parts that have missing images are always going to be flagged for closer scrutiny. If you are not sure whether your images are meeting Google’s specifications, you can request a manual review of the product. This will give you an opportunity to explain the issue and submit new images.
Product URL
Google Shopping is a powerful tool for merchants to boost visibility, expand audience reach, and increase product sales. It is free to use and allows users to find the best prices for products online or in stores nearby. It also offers a variety of other tools and features to help shoppers on their buying journey.
When using Google Shopping, it is important to have a unique product identifier for each product. This is essential because it helps Google match your products with similar ones on their platform. Without this, your products may not be displayed. You can find this information in the details of your product file, which is available for download on Google Merchant Center.
In addition, you must ensure that your Google Shopping product listing is up to date with all relevant information. This includes product names, descriptions, images, and pricing. You must also include a valid website URL in your product feed, and the address must be accessible to the public.
Google will display your product in a search result when a user searches for the product name or product category you’ve chosen. Once the user clicks on the product, they’ll be directed to your website or online store to complete the purchase. To avoid confusion, you should use a canonical URL for each variant of your product, and include it in the link rel=”canonical”> tag in your product feed.
Product title
The product title is a critical element in Google Shopping and can impact your search relevancy. To get the best results, it is recommended to optimize your products titles for both the feed and landing pages. This will improve your search relevancy and boost your ad performance. To do so, you can use a number of tools to identify keywords that are relevant to your business. These include the Google Ads Search Terms report and the product performance report in Merchant Center.
The title should be descriptive and clear. It should also be concise, since the information will be truncated in the display on Google Shopping. In addition, it should contain the brand name and the product type. This will allow the customer to easily find the information they need.
It is important to optimize the product title to match the keywords that your target audience uses when searching for specific products. This will help you to appear in the first position on a Google Shopping carousel, which attracts 60-65% of clicks. Moreover, it will help you to increase the conversion rate of your ads.
To maximize your search relevance, you can use the Google Ads Search Terms report and the Product Performance Report in Merchant Center to identify words that are not included in your product feed. Then, you can create a list of those keywords and optimize your product titles.
