Skills Required for Digital Marketing Success
In this fourth digital marketing skill post, going to cover five essential digital marketing skills for success in the digital landscape today, whether you’re looking to develop your online career or company or both. Plus, each of the digital marketing skill sets will offer a complimentary free tool to teach you, enhance, or even practice that digital marketing skill, and a free online course to help you make sure you are building those digital marketing skills on a solid footing. So, let’s get started. In this digital marketing skill guide, you will learn:
SEO – Search Engine Optimization is the process of optimizing your website, blog, or other digital marketing efforts to improve your search engine rankings. The first step in this process is learning basic SEO techniques such as keyword research, meta-tag management, and link building. Next, you will learn how to use these techniques to target specific keywords and phrases and to build websites that will be both user-friendly and search engine-friendly. Finally, you will learn advanced SEO strategies such as article marketing, social media marketing, forum marketing, and directory marketing. To gain more detailed information about the SEO process, I highly recommend looking into the free ebook SEO Guide to Webpages by WebSEO Consultants (free download).
SEO/SEM – Content Marketing / SEM incorporates creating quality content that is optimized for targeted keywords and finding ways to distribute that content over the internet so that it is available to your target audience when they are ready to purchase. One way to achieve this is through pay-per-click advertising campaigns. Another way is through using social media to promote your site (like Facebook, Digg, StumbleUpon) and to build organic links to your site. Last, but not least, there are many free ways to boost your digital marketing skill sets such as writing articles and press releases for submission to article directories, posting content on Squidoo and HubPages, and creating quality landing pages on Yahoo! Answers.
Email Marketing – Digital Marketing includes an incredible amount of email marketing skills. Most businesses only use email marketing once or twice per year because it is so incredibly easy to abuse and its users easily fall for scams. However, to effectively use digital marketing, you must use it consistently. First, you should set up a separate email campaign specifically for your business and brand. This way, you will know who your customer is and what they want.
Web Design/ Photographer – Digital Marketing requires a strong understanding of how to get better at it. A web designer can make or break a company’s presence online. A photographer can turn an idea into an incredible digital image. Understanding these skills will greatly help a digital marketer.
Project Management – This is the backbone and heart of any digital marketing skill. It is a combination of research, strategy, and implementation. Marketers who lack this skill will quickly lose track of their goals and fail to complete projects on time. Marketers who master this skill will also be able to better communicate with their clients and work towards meeting their goals.
Social Media – The rise of social media has completely changed the landscape of the entire marketing industry. Marketers are now able to connect with customers on all different platforms. Marketers must learn how to use these platforms in the most effective ways to sell products and services. Additionally, marketers must learn how to dominate these platforms and gain the upper hand in the marketing world. These skills are very in-depth and cannot be accomplished without training or experience.
Search Engine Optimization – Today’s search engines are complicated machines. They must be manipulated effectively to bring about high conversion rates on websites. Marketers must have a strong understanding of algorithms and how they affect search engine optimization efforts. Combined with social media skills and a comprehensive knowledge of SEO techniques, SEO can be a highly effective form of marketing.